Our founder was invited by Ultima Group as Creative Consultant to lead the AI strategy behind one of Indonesia's most awarded campaigns of 2024.

The insight was simple but powerful: Google Analytics revealed a threefold spike in recipe searches during Ramadan. We built the entire campaign around it — celebrating the 100 most-searched recipes, connecting food, family and Sunlight's cleaning power in a single cohesive idea. The brand's "10x faster degreasing, 10x better on plastics" added up to 100, making the math feel inevitable.

To bring it to life at scale, we recommended video cloning AI to produce 99 personalised ads — each one hyper-relevant, each one human. The result was a campaign that felt personal to millions.

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Key Achievements:

Results:

21 million impressions and 19 million views.

Exceeded initial view targets by 211%.

Sunlight’s brand affinity increased by +300BPS.

Secured five new clients for Ultima Group.

This campaign exemplifies the transformative power of AI in creative problem-solving, delivering extraordinary results within tight budgets and timelines.